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Our story

About Lulua

We believe a great scent shouldn't cost a week's salary. So we set out to make fragrances that smell rich, last all day and sell for a fair price.

Where we started

Lulua began with a simple frustration: the perfumes we loved most were priced far beyond what the ingredients inside the bottle cost. Much of a designer price tag pays for advertising, celebrity campaigns and shelf space in shopping malls.

We took a different route. We study the character of well-known fragrances — how they open, how they settle on the skin, how they fade — and build our own interpretations with a perfumer, using quality oils at a high concentration. Then we sell them directly to you, without the markup.

What “inspired by” means

Every Lulua fragrance is our own formula. When we say a scent is inspired by another, we're describing the mood and the scent family so you know what to expect — not claiming it is the original or connected to that brand. All trademarks mentioned belong to their owners. You can read more in our disclaimer.

How we make them

  • Extrait-level oil concentration for strong projection and long wear.
  • Blended and bottled in small batches, then rested before they ship.
  • Cruelty-free: we never test on animals.
  • Every batch is smelled and checked by a person before it leaves us.

Made for the UAE

Our scents are developed with the local climate in mind — heat, humidity and long days. We deliver across all seven emirates, and our customer team works from the UAE, so you'll always talk to someone who understands your order.

Have a question? Get in touch — we read every message.